— Growth Marketeer

Products fail because they lack features - they lack a story.

I find the narrative your product is missing, build the system to tell it, and make growth feel inevitable.

See My Work Learn more →
568%
YoY Growth
3.9M+
Views
0→1
Built
Enterprise Sales
PLG
Growth systems
that's me! ✦ → always building
01About

Building growth engines from scratch.

I build narrative, crack distribution, and design systems that compound.

Currently leading growth at IIM Bangalore. Went from intern to team lead, built the entire function from scratch. Before that, I co-founded a climate-tech startup and made the call to shut it down when the narrative started bending.

I care about marketing that's true. Most growth advice optimizes for speed. I optimize for belief - the kind that compounds.

Chronically online. Obsessive documenter. Probably have 30 tabs open about why your onboarding copy isn't landing.

568%
Growth
3.9M+
Views
77%
Organic
12
Team
02Experience

Where I've Worked

Education0→1Growth

IIM Bangalore

Team Lead, Growth & Partnerships · Oct 2024 – Present

Joined as intern. Now lead 12-person team across growth, brand, content, events, partnerships.

  • Designed and owned the programme's external narrative and brand system from 0→1, defining how diverse stakeholders understand value, credibility, and intent.
  • Built repeatable content and distribution systems across website, social, long-form content, interviews, and campaigns optimized for clarity and long-term trust.
  • Translated complex, evolving inputs from faculty and internal teams into clear mental models for prospective users.
  • Ran structured paid and organic experiments across Meta, Google, Snapchat, Spotify, and Pinterest.
  • Scaled reach 568% YoY, driving 3.9M+ total views with 77% organic engagement.
  • Conceptualized and executed 25+ online and 6+ offline brand-led events.
  • Built and led a 12-member execution team with playbooks, review loops, and quality standards.
  • Worked on ecosystem partnerships to extend reach into startup and creator communities.
Climate-TechFounder

Climacraft

Founder · Sep 2023 – Jun 2024

AI-driven hydroponics for restaurants. Shut down post-MVP. Learned to protect narrative.

  • Built a climate-tech product from inception, owning product storytelling, positioning, and early GTM communication.
  • Designed MVP narratives that explicitly communicated system behavior, constraints, and limitations.
  • Achieved ~30% reduction in water and energy usage during pilot deployments.
  • Semifinalist at Startup India 4.0, gaining exposure to early-stage pitching and real user feedback loops.
  • Made the decision to shut down post-MVP, developing strong judgment around narrative misalignment.
ResearchData

CSIR – CLRI

Research Intern · Jun – Oct 2023

Forecasting models. ~15% accuracy improvement. Technical to decision-ready narratives.

  • Built and evaluated forecasting models improving price prediction accuracy by ~15%.
  • Analyzed trade volatility and logistics systems, working with noisy, imperfect data.
  • Translated model outputs and technical analysis into decision-oriented narratives for non-technical stakeholders.
03Projects

Things I've Built

Case Study

Shram

IG Strategy & Narrative

AI productivity tool. Repositioned from "task management" to "cognitive freedom."

View Case Study →

GTM Strategy

GTM Thesis

Strategic Framework

My approach to go-to-market: narrative, positioning, and distribution loops.

Read Thesis →

Shipped

Content Engine

Decision-Support Tool

Classifies releases and generates platform-aware messaging for product teams.

Try the Tool →

Podcast

The DBE Show

Founder Conversations

Long-form conversations about pivots, hard parts, and the real story.

Watch on YouTube →

Pitch Deck

Climacraft

Climate-Tech Startup

AI-driven hydroponics for restaurants. Full pitch deck from founding to close.

View Deck →

Research

NLP Research

Human vs Machine Text

RoBERTa + clustering. Optimized for interpretability over accuracy.

Read Paper →
04Process

How I Approach Growth

01

Define ICP

"vague = vague"
02

Map Psychology

"fears & wants"
03

Nail Positioning

"say it simply"
04

Build Narrative

"install worldview"
05

Design Loops

"growth embedded"
05Principles

How I Think

01

Start with constraint.

Understand what's in the way first.

02

Sequencing > ambition.

Strategy is knowing what to do first.

03

Growth feels earned.

Activation before acquisition.

04

Clarity before speed.

Frame decisions well.

05

Honesty is practical.

No hidden context.

06

Empathy is operational.

Better context, better decisions.

07

High standards, low ego.

Progress > being right.

06Skills

What I Bring

Growth

  • Social strategy
  • Content systems
  • PLG
  • Community-led

Narrative

  • Positioning
  • Storytelling
  • Belief sequences
  • Brand systems

Execution

  • Experimentation
  • Post-mortems
  • Trade-off analysis
  • Cross-functional

Technical

  • Python
  • ML/NLP
  • Data analysis
  • Systems thinking
07Contact

Let's build something meaningful.

If you need someone to help your product find its story.

Open to interesting conversations ✦

Email Me LinkedIn Resume ↓